“Kelly Bauer at wild | crg had the largest influence on design. “Design is a very democratic process,” says Cimaglio.
Known for its highly Instagrammable Twin Cities locations, the bar was high for the design of the Fargo store. “But today we are definitely a waffle restaurant that serves coffee.” “We were a coffee shop that served food and thought we always would be,” Cimaglio says. In 2013, he and business partners decided to streamline the menu – waffles only – and changed the brand to Black Coffee and Waffle Bar. He took over a coffee shop in 2010 which happened to serve waffles, amongst many other things. The Block 9 project was a big draw, specifically being able to bookend the new plaza.”Ĭimaglio says most of his business has been a fortunate accident. We looked at several spots in Fargo and this was clearly the best. Every city goes through its hills and valleys Fargo is going up from here. “The good thing about an area going through a revitalization is that it can only improve. “We like urban areas,” Cimaglio continues. Here it’s laid out like a piece of graph paper.” There are streets that don’t form blocks. One difference between the neighborhoods that he’s quick to note: “The North Loop is nowhere near as walkable as Fargo. I get those vibes here in what Fargo is trying to do, especially in that balance of reclaiming older properties and rehabbing them, but also building new construction in areas where it makes sense to do that.” “I got to watch the evolution of the North Loop over a decade and see how it changed. “I’m really attracted to the work the Kilbourne Group has been doing in downtown Fargo,” says Cimaglio. Most of the conditions here make a lot of sense for us so we wanted to come here.”Ĭimaglio compares what he sees happening in downtown Fargo to what he’s witnessed over the last decade in the North Loop, the fastest growing neighborhood in Minneapolis.
“The feedback I‘ve gotten from locals has all been that this place is going through a revitalization and we wanted to be a part of that. “This area, in particular in downtown Fargo, is ripe for a renaissance, to steal the term from the Renaissance Zone,” says Brad Cimaglio. Then there was the way downtown Fargo cinched the deal. Livability named Fargo one of the seven most recession-proof cities in the country, citing Fargo’s “strong and educated workforce,” and its “under-the-radar cool factor the rest of the country is just now starting to discover.” “ You’re one of the only cities in the country that was recession-proof back in 2008.”.The GDP (gross domestic product) per capita for the Fargo Moorhead metro was $58,068 in 2017. The local Metropolitan Council of Governments estimates the population of the metro to hit 330,500 by 2045, a 41% increase over the current population.įargo’s median household income is $60,009. “ Your population has grown like clockwork since 1960.”įargo is among the country’s fastest growing cities, gaining more than 15% in population from 2010 to 2017.There were the conventional statistics of Fargo Brad Cimaglio found very attractive.
When the owner of Black Coffee and Waffle Bar set out to find the right spot for his third location, he found there was just something about downtown Fargo.
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